What makes one design sing and another snore? Is it the form, the shape, the color, the details, or the finish?
I think it is all of the above. Done with an end in mind, design uses all these means to create a work that grabs us and makes us engage with it. Call them touch points or engagement points, these are the things that bring a viewer or a buyer closer in.
Consider the form of your work. It is the first thing that gets someone’s attention. Is the shape pleasing? Are the proportions of it right? What is your intention with the form of the piece? To be bold enough to gain attention? Or is it to be restrained and subtle?
How do you want your work to make someone feel? Understanding one’s own intent when designing makes you look at each part of the design so that each works toward your intention.